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To be or not to be: Things to keep in mind while choosing shopping bags for marketing

No one knows your business better than you, and hence no one else is in a better position to choose the shopping bag that’s best suited for marketing your business. While it may seem like a minor decision, in hindsight, appropriate bags are needed to represent your business model. One of the leading non-woven bags manufacturers in Delhi, Zedpack brings you a list of top 3 questions that you must ask yourself before making the final commitment:

1. Which bag is the best for my products?

Before you consider the different options available, like Kraft paper carry bag, plastic shopping bag, reusable nonwoven bag or premium laminate gift bag, you need to consider how to package the products your customers buy.
Consider the size and weight of your product. Petite Kraft paper bags can be used for lighter products, however, they falter when subjected to heavier products. Non-woven bags, on the other hand, form a better choice due to their versatility in shapes, sizes, and designs, as well as their durability and strength.
Better suited bags for handing out the products generate a positive perception about your business in the minds of the customers.

2. How can the bags I choose help market my business?

Choosing the right bag for your business is an important marketing and branding strategy that requires more thought than usually expected. Zedpack suggests that customizable non-woven bags in your company colors or logo is a cost-effective option for marketing your business and promoting your brand.
Nonwoven reusable shopping bags will deliver your promotional message for a long time, as those materials last longer. Reusable and durable non-woven bags keep the message going long after customers walk out of your store carrying them. While buying reusable non-woven bags, keep in mind that if you get the right size, it will be used repeatedly.
Develop a financial plan of the investment and number of bags required for your business to figure out if customized or off the shelf bags suit your requirement. In most cases, customizable non-woven bags typically fit businesses directly and suit individual corporate images. Investing in quality non-woven bags will take your business a long way.

3. Which bags are the best for the environment?

Most businesses today are environment-conscious. If yours isn’t yet, you need to decide upon a standpoint on the environmental effects of products. Consider whether there is a demand from your customer base for environmental-friendly products, and where does your company stand on supporting the gradual phasing out of plastic bags that harm wildlife.
Zedpack suggests using nonwoven bags for your brand since they are made from recycled material and can be recycled again. They are less likely to be thrown into a landfill, and burn without leaving any harmful residue. Using non-woven bags isn’t just good for the environment; it also creates a positive image for your business as an eco-friendly brand.

We hope the above-listed tips by Zedpack will help you choose the right shopping bag for marketing. Don’t forget to share your experience in the comments section!

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